Casons Taxi rebrands as The Taxi Company, signals next growth phase

Casons Taxi has officially rebranded as The Taxi Company, effective 10 January 2026, marking a new phase in the company’s evolution with a refreshed brand identity, new logo, and an enhanced digital presence.
Under the rebrand, customers will gradually see The Taxi Company identity reflected across communications, documentation, and digital platforms as the rollout is completed. The company confirmed that rates, billing processes, and service delivery will remain unchanged throughout the transition.
“This is purely a brand identity update. Our operations and service delivery remain exactly the same, with no disruption to corporate transport services,” said CEO Zufer Ahamed.
Casons Taxi commenced operations in October 2011 with a modest fleet of 10 red-and-white Alto vehicles. The company’s foundation was shaped by extensive ground-level research led personally by Ahamed, who travelled in taxis, compared kilometre-based pricing, and benchmarked service standards before launching the business. He was supported by his elder brother Zakir Ahamed, Managing Director and a serial entrepreneur with deep experience in the transportation sector.
“That research-first approach laid the foundation for a service culture centred on consistency, responsiveness, and controlled execution. These principles have remained central as the company has grown,” Ahamed said, adding that the company is also exploring plans for a future listing.
Today, The Taxi Company offers a wide range of mobility solutions that extend beyond passenger transport. Its services include corporate staff transport, hotel and airport transfers, scheduled pick-ups and drop-offs, and baggage transport, both in Colombo and internationally through global partners.
The company also supports logistics and delivery needs within the hospitality sector, including food delivery services for leading hotels in Colombo. In-house capabilities have been developed for office and household relocations, offering manpower support alongside truck rental solutions for larger transport requirements.
Beyond standard passenger vehicles, the company supplies driver-operated pickup trucks and utility vehicles that support operations in telecommunications, solar energy, construction, and government projects, enabling reliable site-based mobility for technical and supervisory teams.
Responding to institutional and corporate demand, The Taxi Company has also established event transportation and coordination services, managing organised movements where timing, routing, and accountability are critical.
“Approximately 80% of our operations are focused on corporate mobility, supported by a 24/7 customer care centre serving both corporate and public clients,” Ahamed noted.
The company’s service-driven model has earned industry recognition, including the Excellence in Collaboration and Service Award at the Huawei South Asia Supplier Convention 2024.
Alongside the rebrand, The Taxi Company is strengthening its digital ecosystem to enhance booking control, service coordination, and customer visibility. Its new website, thetaxi.lk, is now live. A driver app is currently in beta testing, while development is underway on a corporate booking and reporting portal, with plans for a customer-facing mobile application in the pipeline.